Product
Content Management System (CMS)
Role
UX Researcher & UX/UI Designer
Timeline
August 2018
(4 Months)
November 2018
Toolkit
Research:
Design:
Problem Statements
How might we... build an effective CMS to:
1
Scale the platform rapidly
2
Add content at a faster rate without losing accuracy
3
Make content more consistent and easy to read
4
Facilitate an efficient and more collaborative content writing process
Target Audience & Goals
Remote content writers (Julie & new hires) seeking to curate content consisting of:
Conditions, treatments, condition symptoms/treatment side effects, and treatment benefits for the database.
Key Performance Indicators
1
# Conditions
2
# Treatments
3
# Global List Items
4
# Unique Users Post-Launch
5
# MAU Post-Launch (monthly active users)
Outcome
Internal content management system minimal viable product (MVP), built from scratch, that:
A
Increased productivity by 500%, enabling the addition of 500 conditions (with an average of 350 treatments per condition) in a 4-month period
B
Enabled content creation that helped us acquire 10k unique users with 15% monthly active users
Business Context
At the time, Syndio Health was a pre-seed startup and content curation platform focused on simplifying condition management by gathering online patient community experience and reviews of the most relevant treatments, products, and service providers that did and didn’t work for each user.
In preparing for our first go-to-market launch, we needed to create a scalable system for writing condition-specific content around treatment options and associated side effects/symptoms and benefits. Our aim was to produce a minimum viable product (MVP) that prioritized utility over aesthetics, using our limited human and capital resources to create a functional internal tool ready for launch in 4 months’ time.
Team
Diana (me)
UX Researcher, UX/UI Designer
Julie
Content Writer
John
Co-Founder, Product Manager
Vivek
Co-Founder, Full-Stack Dev
Rob
CEO, Co-Founder, Project Manager