PWA Project Outline
Product
Progressive Web App
Role
UX Researcher & UX/UI Designer
Timeline
March 1, 2020
(13 Months)
March 31, 2021
Toolkit
Research:
Design:
Problem Statements
How might we... redesign our user interface to:
1
Provide a user-friendly, cohesive experience that leads to high user acquisition and engagement in beta and public launch
2
Develop P0 features that will help members achieve their goals
3
Test and validate P0 features in our beta program while identifying new P0 features needed prior to a public launch
4
Align with our new brand identity
Target Audience & Goals
People living with Lupus, seeking to learn and/or suggest practical solutions for how to live a better life with their condition.
Specifically:
BIPOC with Lupus (Black, Indigenous, & People of Color)
Women with Lupus between 25 to 45 years old living in the USA
Current Lupus Facebook group members (used to sharing online)
Business Context
Syndio Health is a pre-seed startup focused on providing online patient communities with opportunities for peer-to-peer patient education and clinical trial recruitment.
After a first failed go-to-market attempt, Syndio Health underwent a major product pivot. We developed completely new software from scratch while revamping the brand’s look and feel in order to test our new platform in a private beta program prior to a public launch.
Team
Diana (me)
UX Researcher, UX/UI Designer
Lauren
Community Manager
Brjanov
Full-Stack Brand Identity Designer
John
Co-Founder, Front-End Dev, Project Manager
Vivek
Co-Founder, Full-Stack Dev
Rob
CEO, Co-Founder, Product Manager