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Progressive Web App

PWA Project Overview

Software user interface (UI) overhaul for progressive web application (PWA)

53 features • 16 product epics • 5-month concept to beta • 8-month beta to launch

Key Images

Mockups & Wireframes - Hifi & Lofi, Mobile

Hifi Mobile
Hifi Mobile
Lofi Mobile
Lofi Mobile

PWA Project Outline

Product

Progressive Web App

Role

UX Researcher & UX/UI Designer

Timeline

March 1, 2020

(13 Months)

March 31, 2021

Toolkit

Research:

Mixpanel
Typeform
Coda
Figjam
Zoom
Google Suite

Design:

Figma
Adobe Illustrator
InVision
Confluence
Problem Statements

How might we... redesign our user interface to:

1

Provide a user-friendly, cohesive experience that leads to high user acquisition and engagement in beta and public launch

2

Develop P0 features that will help members achieve their goals

3

Test and validate P0 features in our beta program while identifying new P0 features needed prior to a public launch

4

Align with our new brand identity

Key Performance Indicators & Outcomes

*For KPI #4: acquisition, engagement, & retention metric results

53

new P0 high-impact feature implementations across 15 epics

5

month timeline from concept to beta program initiation

8

month timeline from beta to public launch

Target Audience & Goals

People living with Lupus, seeking to learn and/or suggest practical solutions for how to live a better life with their condition.

Specifically:

BIPOC with Lupus (Black, Indigenous, & People of Color)

Women with Lupus between 25 to 45 years old living in the USA

Current Lupus Facebook group members (used to sharing online)

Business Context
Syndio Health Logo

Syndio Health is a pre-seed startup focused on providing online patient communities with opportunities for peer-to-peer patient education and clinical trial recruitment.

After a first failed go-to-market attempt, Syndio Health underwent a major product pivot. We developed completely new software from scratch while revamping the brand’s look and feel in order to test our new platform in a private beta program prior to a public launch.

Team
Diana Headshot

Diana (me)

UX Researcher, UX/UI Designer

Lauren Headshot

Lauren

Community Manager

Brjanov Headshot

Brjanov

Full-Stack Brand Identity Designer

John Headshot

John

Co-Founder, Front-End Dev, Project Manager

Vivek Headshot

Vivek

Co-Founder, Full-Stack Dev

Rob Headshot

Rob

CEO, Co-Founder, Product Manager

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