Diana E. Castellanos Williams
UX Designer
Enthusiastic user experience (UX) designer with 5+ years of experience • Pursuing new roles in global firms focused on human-centered design
Experience
Syndio Health
UX/UI Designer & UX Researcher
Atlanta, GA & Remote
March 2020 - Present
Co-designed UI overhaul & augmented product design per research insights
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Designed User Acceptance Testing plans for 10 Beta cohorts (500+ members)
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Conducted 300+ user interviews, collecting & analyzing 3.6k+ survey responses
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Translated bi-weekly insights into summary reports to inform sprint plans
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Wireframed responsive low & high-fidelity UX/UI journeys for 16 product epics
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Co-launched new platform reaching 50k unique users & 6k active members
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Created rebrand assets & visuals reaching 135k+ ppl in marketing campaigns
Syndio Health
UX & Graphic Designer
Chicago, IL & Remote
May 2018 - February 2020
Co-created user experience & brand designs for initial go-to-market launch
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Built out marketing funnels, acquiring 10k users with 24% signup conversion
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Developed marketing assets used in campaigns, generating 7k+ social shares
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Co-designed internal CMS tool used help manage 10k+ medical topic tags
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Mapped out user journeys & flows leading to 15% monthly active users
Canopy Workforce Solutions
CX Manager
Atlanta, GA
July - December 2020
Drove product insights managing $1.5M book of business with 30+ clients
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Directed 90+ user research interviews, gathering client insights to identify software use patterns & inform product roadmaps with stronger user advocacy
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Managed 2k+ ticket support requests, executing against 100% CXS score
Visual Latina
Marketing Researcher
Buenos Aires, Argentina & Atlanta, GA
February - May 2020
Re-contracted after 2 internships conducting research in HQ & satellite locations
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Carried out marketing research for 15 Fortune 500 clients, consolidating findings to inform $3M+ in multilingual retail & digital shopper activation proposals
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Edited brand toolkits for consistency, reviewing final arts & translating copy
Plan A.Earth
UX Design & Research Intern
Berlin, Germany
August 2019
Implemented user research to drive donations in physical & digital spaces
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Ideated & sketched 14 rounds of product designs & call-to-action copy
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Storyboarded hero’s journey for 8 onsite & online interactions
The Coca-Cola Company
Marketing & Branding Intern
Atlanta, GA
June - August 2015
Collaborated with executives in designs of $10M high-profile branding assets
Education
University of Michigan
BA • International Studies
Ann Arbor, MI
2015-2020
Google - Coursera
UX Design Courses
Present
Certifications
AJ&Smart - Innogy
Design Sprint Bootcamp
2019
iXperience
Digital Design Program
2019
Dale Carnegie
Public Speaking Seminar
2015
Skills
Languages
English (native)
Spanish (fluent)
UX/UI Tools
Design
Figma
InVision
Wix
Webflow
Sketch
Adobe Illustrator
Research
Mixpanel
Typeform
Mailchimp
Project Management
JIRA
Confluence
Coda
Media & Communications
Translation (English/Spanish)
User & Marketing Research
Brand & Marketing Visual Design
Copywriting & Editing
Passions & Hobbies
Travel & Multicultural Learning
(lived in 7 countries, visited 35)
Reading
Writing
Latin Dance
Drawing
Painting
Music